Mine Search Query Performance (SQP), Brand Analytics, reviews, and competitor listings to decide what each listing must communicate and where we are losing the shopper
Translate data points and customer insight into a clear creative brief, before opening Photoshop
Create Amazon hero images and image stacks that lead with a clear message, strong typographic hierarchy, and an obvious reason to buy
A+ Content and Brand Store pages that feel like one consistent brand
Sponsored ad creative and social visuals that carry the same look and voice
The overall brand system: type, color, spacing, and the rules that keep every asset on brand
Run A/B tests (Amazon Manage Your Experiments and equivalent) on main images, titles, and A+ to prove what actually wins
Validate creative before launch with audience polling (PickFu, ProductPinion, or similar)
Track CTR, CVR (unit session percentage), session data, and ad CVR and CTR, then iterate with our Catalog Manager
Direct any outsourced work (3D renders, photography, video) so the output matches our standard

Typographic and layout mastery. You build a clear hierarchy, guide the eye, and make a benefit land without clutter. This is still the single most important skill for this role.
A marketing brain and a content research habit. You decide the message from data and customer insight, not guesswork. You can name the buyer and the objection every asset removes.
Real Amazon conversion fluency. You are well oriented in Seller Central. You know SQP and Brand Analytics, and you understand the difference between a CTR problem (the search result: main image, title, price, rating) and a CVR problem (the detail page: stack, A+, video, reviews).
Comfort with data. Sessions, unit session percentage, click through rate, ad CVR and CTR. You can read the numbers, form a hypothesis, and tell us what they mean.
Hands on testing experience. You have run A/B tests and polls, and you can show what you tested, what happened, and what you learned.
Proven case studies with results. Previous projects where your work moved a real metric. Numbers matter here.
A strong photographic and compositional eye. Lighting, framing, and the judgment to make a product look premium from a photo, a render, or an AI generation.
Fluent, efficient AI workflows. Modern AI image and editing tools for faster ideation, backgrounds, variants, and cleanup, without losing control of quality.
Solid command of Photoshop and Illustrator.
Independence. Take a brief, run with it, iterate fast, with very little hand holding.

Nice to have:

Ability to produce or art direct 3D renders (Blender or equivalent). You do not need to be a master modeler. We are happy to outsource heavy 3D as long as you can brief and judge it.
Video editing for short social and listing content
Experience in kitchenware, home, or a related consumer category

Senior Conversion Designer

Key skills