VP, Marketing Automation Product Manager

Role Overview

• Drive Innovation : Drive innovation in marketing automation strategies, leveraging new features within Marketo, evaluate and pilot emerging technologies such as AI-driven personalization, predictive analytics, to enhance automation capabilities.
• Own the Marketo Roadmap: Work with technology teams to prioritize integrations, product enhancements and process improvements and create roadmap visibility to the broader organization.
• Workflow / process optimization : Identify opportunities to optimize Marketo workflows, reduce manual effort, and enhance program templates/campaign connectivity to enhance and enable true multi-channel marketing synchronization.
• Strategic alignment: Collaborate with stakeholders to align marketing automation strategies with business objectives – including refinement and best use case of lead scoring models to reflect evolving priorities and enable accurate persona creation.
• Data strategy & Insights: Partner with global analytics and digital marketing teams to define key performance indicators (KPIs) for automation programs and ensure consistent reporting across global campaigns.
• Act as SME for the email tagging framework to ensure effectiveness and minimize disruption by conducting impact analysis, coordinating changes with global email vendors, and implementing updates across platforms and process documents.
• Champion best practices: Implementing global best practices to execute email campaigns, nurture programs, and other marketing initiatives within Marketo.
• Document standard operating procedures to train and support regional marketing teams on Marketo capabilities, campaign optimization, and automation best practices.
• Risk management: Oversee governance and compliance with privacy regulations (e.g., GDPR, CCPA) including user access, data hygiene, and change management protocols across regions.

Requirements

• Minimum of a bachelor’s degree from an accredited institution
• At least 10 years of experience working with Marketing Automation platforms and multiple years specifically working in Marketo.
• Marketo Architect Master Certification is a plus.
• Deep understanding of Marketo's features, functionality, and best practices
• Digital product management or Digital marketing experience, with a proven track record of articulating a vision, executing a strategy, and managing executive-level stakeholders
• Strong proficiency in workflow mapping and process improvement
• Experience in financial services and/or asset management, with a focus on B2B and B2B2C business models
• Experience working in a global context, with an appreciation for navigating risks and challenges across diverse markets.
• Experience with CRM systems like Microsoft Dynamics and integrating them with Marketo.
• Ability to manage projects, timelines, and resources effectively
• Familiarity with other marketing technologies and tools.
• An ability to analyze campaign performance with an emphasis on making data-driven decisions to improve overall strategy.
• Experience facilitating and managing communication channels within the project, including meetings, workshops, email, and documentation.
• Ability to work daily with engineering, communicate features and software architecture ideas, and apply QA best practices.
• Interest and passion for all things digital, with a desire to continue to learn about new marketing automation technologies.
• Drive continuous improvement by evaluating new Marketo features, emerging technologies, and automation best practices.

Benefits

• bonuses