Vice President – North American Marketing

Role Overview

• Lead North American go-to-market strategy across all brands and categories
• Develop integrated launch plans for new products and key brand initiatives
• Translate global brand vision into impactful North American marketing campaigns and execution
• Drive consumer demand, retail excitement, and sell-through performance
• Partner closely with Brand Marketing to ensure alignment between product strategy and North American market needs
• Collaborate cross-functionally with Sales, Insights, and Commercial teams to maximize market impact
• Own all North American advertising strategy and execution
• Oversee linear TV, digital advertising, social advertising, retail media, influencer marketing, and performance marketing
• Manage media agencies, creative partners, and marketing budgets
• Track campaign performance, ROI, and optimization opportunities
• Lead all North American PR strategy and execution
• Manage product launches, media outreach, and corporate communications
• Build relationships with media, influencers, licensors, and industry partners
• Support executive visibility and thought leadership opportunities
• Oversee crisis communication planning when needed
• Lead all social media strategy and execution across brands
• Oversee content planning, publishing, engagement, and community management
• Build influencer and creator partnerships
• Ensure brands remain culturally relevant and socially engaging
• Monitor trends, emerging platforms, and consumer behaviors
• Lead all North American trade shows, customer events, and showroom experiences
• Participate in key customer presentations and line reviews
• Present marketing strategies, launch plans, and consumer insights to internal and external stakeholders
• Oversee planning and execution for Toy Fair, customer previews, and industry activations
• Partner with Sales and Brand Marketing teams to create impactful customer presentations and experiences
• Build, mentor, and lead a high-performing North American marketing organization
• Foster a fast-paced, entrepreneurial, and collaborative culture
• Manage agency relationships and departmental budgets
• Establish clear goals, priorities, and performance expectations
• Drive operational excellence across the marketing organization

Requirements

• 12+ years of marketing leadership experience
• Experience within toys, games, entertainment, or consumer products preferred
• Strong expertise across advertising, digital marketing, PR, social media, and event marketing
• Proven experience leading integrated go-to-market initiatives
• Strong analytical, strategic, and creative capabilities
• Exceptional leadership and presentation skills
• Ability to thrive in a fast-moving entrepreneurial environment

Benefits

• 401(k) with company matching
• Health, dental, and vision insurance to keep you covered
• Life insurance
• Flexible spending and health savings accounts to manage your healthcare costs
• Paid time off to recharge when you need it
• Join a fun, dynamic and creative industry—working with toys and games brings its own rewards