Serve as the strategic lead for new and existing client engagements, helping shape campaign success from initial discovery through onboarding, launch, and long-term growth planning
Focus on building strategic media plans, leading onboarding and client education, defining success metrics, and ensuring campaigns are positioned for success from the start
Act as a trusted advisor to clients and an internal strategic resource, partnering closely with Campaign Managers and Creative Optimization Specialists to align strategy, performance goals, and business outcomes
Lead discovery sessions to understand client goals, KPIs, audiences, and success metrics
Develop strategic media plans and campaign recommendations aligned to business objectives
Own the onboarding process and establish campaign success frameworks prior to launch
Create executive-ready presentations, campaign recommendations, and strategic business reviews
Support key client conversations, executive reviews, and growth planning discussions
Identify opportunities for campaign expansion and long-term partnership growth
Partner with Campaign Managers to ensure strategic alignment from planning through execution
Contribute to a culture of continuous improvement by identifying opportunities to improve workflows and client experiences
Requirements
3–6 years of experience in performance marketing, programmatic media, client strategy, or account planning
Strong understanding of media planning, campaign measurement, optimization, and performance reporting
Exceptional communication and presentation skills with the ability to engage executive stakeholders
Proven ability to develop strategic recommendations that drive measurable business outcomes
Self-starter mentality with strong ownership, accountability, and problem-solving skills
Ability to thrive in fast-moving environments where processes continue to evolve
Experience collaborating across multiple teams to align strategy and execution