Growth Marketing & Demand Generation: You plan, manage and optimize digital marketing campaigns that measurably generate new leads, create demand and strengthen our pipeline.
Campaign Optimization & Conversion Improvement: You analyze campaigns, target audiences and results, run A/B tests and derive concrete measures.
Brand Building & Digital Visibility: You further develop our digital brand presence and sharpen our positioning.
Lead Nurturing & Sales Alignment: You develop webinars and digital events and work closely with our sales team.
Marketing Operations & HubSpot Processes: You are responsible for advancing our marketing automation and CRM processes in HubSpot.
Website, Analytics & Reporting: You optimize website performance and user journeys and build a KPI and reporting framework.
Marketing Planning & Coordination: You manage marketing planning including budgets and work closely with our management, sales and other stakeholders.

Digital Marketing & Growth Experience: You bring several years of experience in digital marketing, growth marketing, demand generation or performance marketing and have planned, managed and successfully optimized digital campaigns.
HubSpot & Marketing Automation: You are highly proficient with HubSpot, particularly Marketing Hub, CRM, automations and reporting.
Funnel, Lead Management & Conversion: You have a solid understanding of funnel optimization, lead management and conversion tracking.
Analytics & KPI Management: You work in a data-driven way, analyze marketing and sales metrics and derive clear actions.
Pipeline & Lead Generation: You can demonstrate proven success in generating and developing qualified leads and marketing pipelines.
Structure & Self-Responsibility: You work in a structured, analytical and independent manner.
Communication & Collaboration: You communicate confidently in German and English and enjoy close collaboration with sales, management and other stakeholders.

100% Remote: You work fully remote and benefit from a work environment built on personal responsibility, clear communication and flexible collaboration.
Attractive Compensation: You will receive an attractive salary of up to €75,000, depending on your experience.
Scope for Initiative Instead of Rigid Processes: You contribute your own ideas, actively develop marketing, demand generation and digital growth processes and help shape how we build visibility, demand and pipeline in the long term.
High Level of Responsibility: You take on responsibility from day one.
Modern Marketing Stack: You work with modern marketing and analytics tools such as HubSpot, LinkedIn Campaign Manager, Google Analytics, Looker Studio as well as webinar, website and project management tools.
Data-Driven Approach: We work ambitiously, data-driven and with a clear focus on growth.
Direct Communication & Fast Decision-Making: You work closely with our leadership team and sales.

Growth Marketing Manager – Performance Marketing Manager

Key skills