Responsible for implementing and further developing the D2C pricing strategy across all product categories
Planning and management of prices and commercial terms for all D2C channels, including marketplaces (e.g., Amazon, MediaMarktSaturn)
Continuous analysis, control and optimization of relevant KPIs (e.g., DCM, Net Sales, sales volume, Average Order Value, Conversion Rate)
Lead the design, planning and execution of promotional campaigns across all D2C channels
Plan and implement sales promotion measures, including traditional promotions, free gifts and other activation mechanics
Assortment and product management (Range Management)
Coordinate availability planning (forecasting) in close alignment with Marketing and Supply Chain
Plan, coordinate and execute joint campaigns with partners

Degree in Business Administration, Economics or a comparable qualification
Several years of professional experience in a commercial role, ideally in a D2C/e-commerce environment within a consumer goods company
Solid experience in managing pricing, promotions and assortments in digital sales
Experience working with marketplaces (e.g., Amazon, MediaMarktSaturn) and an understanding of channel-dependent pricing and assortment logic
Strong analytical skills and experience managing relevant KPIs (e.g., revenue, margin, conversion rate, AOV)
Confident use of forecasting, performance analysis and deriving commercial actions
Experience working in cross-functional teams (e.g., Marketing, Product Management, Supply Chain)
Fluent English, both written and spoken
High numerical affinity and the ability to derive and implement data-driven decisions
Hands-on mentality and willingness to drive topics independently and implement them operationally
Ability to structure complex topics and translate them into concrete actions
Strong commercial and entrepreneurial mindset with a focus on revenue and profitability

Commercial Lead Manager – D2C

Key skills