Business Development Representative

Role Overview

• Outbound Prospecting and List Building
• Build targeted prospect lists based on our ideal customer profile, priority industries, buyer personas, and campaign goals.
• Use LinkedIn Sales Navigator, Findymail , Salesforce, and approved research sources to identify high-fit accounts and contacts.
• Research companies, buyers, business triggers, competitor relationships, hiring activity, technology usage, and other signals that create a reason to reach out.
• Source and verify contact information before launching outbound campaigns.
• Segment lists by industry, company type, buyer role, seniority, use case, and sales priority.
• Maintain clean and accurate prospect data.
• Messaging and Campaign Execution
• Create outbound messaging for cold email, LinkedIn outreach, follow-ups, call scripts, and SalesLoft sequences.
• Build and run outbound sequences in SalesLoft.
• Coordinate email and LinkedIn outreach so prospects receive thoughtful, multi-channel engagement.
• Test subject lines, opening lines, calls to action, value propositions, persona-specific messaging, and follow-up approaches.
• Use SalesLoft performance data, prospect responses, Gong.io insights, Claude, and sales rep feedback to improve messaging over time.
• Document what works so successful outbound plays can be reused and improved.
• Multi-Threading Target Accounts:
• Identify and engage multiple relevant stakeholders within target accounts instead of relying on a single contact.
• Map decision-makers, influencers, technical evaluators, and day-to-day users.
• Create role-specific messaging for different stakeholders within the same account.
• Coordinate with Account Executives on which contacts to prioritize and how to approach each stakeholder.
• Track stakeholder engagement in Salesforce so the sales team has visibility into account momentum.
• Sales Rep Support:
• Work directly with Account Executives to understand their target accounts, priority industries, and prospecting needs.
• Help sales reps identify contacts, build account lists, create messaging, and launch outbound campaigns.
• Prepare reps with useful account and prospect context before meetings.
• Gather feedback on prospect quality, meeting quality, and messaging effectiveness.
• Support a smooth handoff from prospect engagement to discovery meeting and opportunity creation.
• Salesforce and Process Discipline:
• Keep Salesforce records accurate and up to date.
• Log relevant emails, LinkedIn touches, calls, notes, objections, and next steps.
• Maintain clean lead, contact, account, and activity data.
• Track campaign activity, prospect engagement, and meeting outcomes.
• Follow the sales process while helping improve it over time.

Requirements

• Experienced BDR, SDR, outbound sales, sales development, or similar prospecting-focused professional.
• Proven experience generating qualified meetings and pipeline through outbound prospecting.
• Hands-on experience with list building, account research, and contact sourcing.
• Experience building and running email sequences.
• Experience creating, testing, and improving outbound messaging.
• Experience using LinkedIn for prospecting and outreach.
• Experience multi-threading into target accounts and engaging multiple stakeholders.
• Experience supporting Account Executives or sales reps with prospecting, research, messaging, and outbound campaigns.
• Strong written communication skills, especially for cold email and LinkedIn messaging.
• Strong attention to detail and CRM discipline.
• Comfortable using AI tools to improve research, writing, personalization, and productivity.
• Self-starter who can work independently and execute without constant direction.
• Curious, coachable, and willing to learn a specialized market.

Benefits

• Market-leading Salary
• Medical Coverage – Self & Dependents
• Parents Medical Coverage
• Provident Fund
• Employee Performance-based bonuses
• Home Internet Subsidy
• Conveyance Allowance
• Profit Sharing Plan [Tenured Employees Only]
• Life Benefit
• Child Care Facility
• Company Provided Lunch/Dinner
• Professional Development Budget
• Recreational area for in-house games
• Sporadic On-shore training opportunities
• Friendly work environment
• Leave Encashment