Build targeted prospect lists based on our ideal customer profile, priority industries, buyer personas, and campaign goals.
Use LinkedIn Sales Navigator, Findymail , Salesforce, and approved research sources to identify high-fit accounts and contacts.
Research companies, buyers, business triggers, competitor relationships, hiring activity, technology usage, and other signals that create a reason to reach out.
Source and verify contact information before launching outbound campaigns.
Segment lists by industry, company type, buyer role, seniority, use case, and sales priority.
Maintain clean and accurate prospect data.
Messaging and Campaign Execution
Create outbound messaging for cold email, LinkedIn outreach, follow-ups, call scripts, and SalesLoft sequences.
Build and run outbound sequences in SalesLoft.
Coordinate email and LinkedIn outreach so prospects receive thoughtful, multi-channel engagement.
Test subject lines, opening lines, calls to action, value propositions, persona-specific messaging, and follow-up approaches.
Use SalesLoft performance data, prospect responses, Gong.io insights, Claude, and sales rep feedback to improve messaging over time.
Document what works so successful outbound plays can be reused and improved.
Multi-Threading Target Accounts:
Identify and engage multiple relevant stakeholders within target accounts instead of relying on a single contact.
Map decision-makers, influencers, technical evaluators, and day-to-day users.
Create role-specific messaging for different stakeholders within the same account.
Coordinate with Account Executives on which contacts to prioritize and how to approach each stakeholder.
Track stakeholder engagement in Salesforce so the sales team has visibility into account momentum.
Sales Rep Support:
Work directly with Account Executives to understand their target accounts, priority industries, and prospecting needs.
Help sales reps identify contacts, build account lists, create messaging, and launch outbound campaigns.
Prepare reps with useful account and prospect context before meetings.
Gather feedback on prospect quality, meeting quality, and messaging effectiveness.
Support a smooth handoff from prospect engagement to discovery meeting and opportunity creation.
Salesforce and Process Discipline:
Keep Salesforce records accurate and up to date.
Log relevant emails, LinkedIn touches, calls, notes, objections, and next steps.
Maintain clean lead, contact, account, and activity data.
Track campaign activity, prospect engagement, and meeting outcomes.
Follow the sales process while helping improve it over time.
Requirements
Experienced BDR, SDR, outbound sales, sales development, or similar prospecting-focused professional.
Proven experience generating qualified meetings and pipeline through outbound prospecting.
Hands-on experience with list building, account research, and contact sourcing.
Experience building and running email sequences.
Experience creating, testing, and improving outbound messaging.
Experience using LinkedIn for prospecting and outreach.
Experience multi-threading into target accounts and engaging multiple stakeholders.
Experience supporting Account Executives or sales reps with prospecting, research, messaging, and outbound campaigns.
Strong written communication skills, especially for cold email and LinkedIn messaging.
Strong attention to detail and CRM discipline.
Comfortable using AI tools to improve research, writing, personalization, and productivity.
Self-starter who can work independently and execute without constant direction.
Curious, coachable, and willing to learn a specialized market.