Head of Marketing

Role Overview

• Own demand generation and pipeline contribution through multi‑channel campaigns, ABM, digital activity, events and nurture programs.
• Execute campaigns hands‑on while optimizing conversion across the funnel in partnership with Sales.
• Lead co‑marketing initiatives with Informatica, Snowflake, Microsoft, Semarchy and AWS.
• Secure and manage MDF, run joint campaigns, and strengthen Agile’s visibility across partner ecosystems.
• Define and refine Agile’s value propositions and productized services.
• Ensure messaging is differentiated, persona‑aligned and grounded in customer and market insight.
• Act as a strategic partner to Sales, co‑owning pipeline goals and supporting deal acceleration.
• Deliver sales enablement assets including pitch decks, playbooks, case studies and competitive positioning.
• Own Agile’s brand narrative, tone of voice and messaging architecture.
• Ensure consistent, compelling communication across all channels and internal teams.
• Build a content engine that supports awareness, demand and sales.
• Oversee creation of whitepapers, case studies, blogs, webinars and partner‑aligned content.
• Own HubSpot as the marketing tech stack, ensuring accurate reporting, attribution and automation.
• Track KPIs including pipeline contribution, campaign performance and ROI.
• Manage the marketing budget and MDF allocations to maximize commercial impact.
• Lead and develop the existing marketing team while remaining hands‑on with execution.
• Manage external contractors and agencies to extend capability and scale delivery efficiently.
• Drive alignment across Marketing, Sales, Alliances and Consulting.
• Provide insight and recommendations to senior leadership to support commercial decision‑making.

Requirements

• A proven track record in demand generation and pipeline growth , with hands‑on experience executing campaigns as well as shaping strategy.
• Experience in a consulting or professional services environment , with a strong understanding of how to market complex, high‑value services.
• Familiarity with technology partner ecosystems (e.g., Informatica, Snowflake, Microsoft, Semarchy, AWS) and experience securing and managing MDF or co‑marketing programs.
• Leadership experience as a player/manager, able to set direction while remaining hands‑on with execution across campaigns, content, digital and operations.
• Experience developing and coaching high ‑ performing teams , including managing existing internal resources and external contractors or agencies.
• Strong strategic thinking and problem ‑ solving skills , with the ability to translate market insight into clear propositions and GTM plans.
• Practical expertise in digital marketing , including content, social, ABM, email, events and marketing automation.
• Excellent analytical skills , with the ability to interpret data, optimise performance and make evidence‑based decisions.
• Exceptional communication and interpersonal skills , with the ability to collaborate effectively across Sales, Alliances, Consulting and senior leadership.
• A bias for action , thriving in a fast‑paced, results‑oriented environment where commercial impact matters.
• Exposure to Hubspot would be an advantage.
• Previous experience within a Data & Analytics, Cloud Services company
• Exposure to previous experience marketing within a Consulting Services, Business Services, or Software sales sector.

Tech Stack

• AWS
• Cloud
• Informatica

Benefits

• 25 days + Bank Holidays
• Company pension contributions
• Electric Vehicle Salary Sacrifice
• Private Medical Insurance
• Health Cash Plan
• My Gym Discounts
• Death in Service (4 x basic salary)
• Employee recognition with Amazon vouchers
• Certificate of Sponsorship Support/Indefinite Leave to Remain
• Subsidised employee parking (MK Office)
• Enhanced Maternity and Paternity Pay
• Career Progression, training, and development
• Supportive and passionate colleagues
• Social Solutions (supporting health and wellbeing)
• Flexibility in working hours/pattern
• Positive company brand, image, and reputation