Guide the strategic direction for the brand
Collaborate with the Creative, Account, Medical and Engagement Strategy teams on brand and communications strategies
Foster an environment that encourages innovative ideas from team members and builds buy-in across the delivery team
Create strategic roadmaps that are prioritized based on business objectives and organizational feasibility
Develop and facilitate client-facing workshops and strategic planning exercises
Provide thought leadership
Partner with the Account Management teams to elevate Inizio Evoke as a strategic partner and trusted advisor to clients
Mine provocative insights that form the basis for creative strategies
Develop inspiring creative briefs and briefings
Provide Brand Strategy expertise in new business pitches
Partner with clients on market research activities to develop and champion brand platforms and marketing strategy

12+ years experience in Brand Strategy/Planning in an agency setting
Expertise in both HCP and DTC healthcare communications
Demonstrated experience managing a team of strategists
Superb communications skills, both written and verbal/presentation
An adept storytelling ability; able to simplify and clarify complex concepts
Excellent analytical skills
A highly collaborative attitude
Passion for pitching
Curiosity about and ability to utilize a range of data sources including the use of Gen AI & behavioral data

Senior Vice President, Brand Strategy

Key skills