Principal Growth Manager – SEO, AEO

Role Overview

• Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.
• Authority and Relevance: Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition.
• Competitive Rank Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment.
• Data & Discovery Architecture: Stay ahead of how search engines and AI models find information. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers. Optimization opportunities. Use this analysis to set direction and targets for high performance.
• Technical performance: Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT, …
• Drive Execution and Cross-Functional Impact: Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence.
• Communication Skills: Ability to structure, create, and deliver a compelling, actionable plan to executive level audiences in addition to peers.
• Social Platform Strategy and Growth: Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). Ensure our brand dominates where the next generation of consumers go to search.
• Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance.
• Measure & Reporting: Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data.
• Success Metrics: Revenue Generation: Consistently achieve monthly lead and organic revenue targets. Top Search & LLM Placements: Secure top-tier visibility for key brand and category search terms across traditional SERPs (rank/traffic) and LLM outputs (citations, share of voice). Share of Voice vs. Competitors: Outpace competitors in organic visibility on high-intent solution queries.

Requirements

• 10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years.
• Proven success consistently driving double digit lead growth and digital brand authority via organic channels.
• Strong technical understanding of search algorithms, Knowledge Graphs, Core Web Vitals optimization, and scraping signals across major search and LLM platforms.
• Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results.
• Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software.
• Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences.
• Solid executive presentation skills.

Benefits

• 401 (k) with employer match
• Medical, dental, and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, physical and mental health wellness programs
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups