Support analytics for direct mail and direct response campaigns, including audience selection, campaign measurement, and insight generation.
Assist with campaign test designs (e.g., holdout groups, synthetic control groups, A/B tests, Difference-in-Differences) to support accurate incrementality analysis.
Perform cohort and vintage analyses to help monitor the quality and longevity of acquired customers.
Develop and maintain dashboards and recurring reporting (Tableau preferred, Power BI acceptable) to track campaign performance, customer acquisition, and business quality.
Support match-back analysis and other attribution approaches to help understand conversions.
Move beyond basic reporting to develop insights that inform recommendations for campaign optimization and future test strategies.
Partner with marketing stakeholders to present findings and recommendations to both technical and non-technical audiences.

3–5 years of experience in analytics, with exposure to direct response or marketing analytics.
Bachelor’s or Master’s degree in a quantitative field (Economics, Statistics, Mathematics, Computer Science, or related).
Working knowledge of statistical testing and A/B testing concepts (control groups, significance, incrementality).
Strong technical skills in SQL, Python (JupyterHub Notebooks), Hadoop, and data visualization tools (Tableau or Power BI).
Experience performing cohort or vintage analysis, attribution analysis, list segmentation, or campaign performance measurement.
Strong written and verbal communication skills, with the ability to translate analytical findings into clear, business-focused insights.
Curious, detail oriented, and comfortable working in a collaborative analytics environment.

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service

Senior Business Analytics Consultant – Marketing & Customer Analytics

Key skills