Business Development Lead

Role Overview

• Own the full top-of-funnel new business motion: prospecting, outbound, qualification, discovery, and opportunity creation.
• Build and maintain a target account list of major brands and agencies aligned with TH Experiential’s creative strengths and ideal client profile.
• Generate qualified meetings through outbound campaigns, networking, referrals, industry events, and account-based marketing.
• Carry an annual revenue/bookings number and consistently deliver against pipeline and win-rate targets.
• Own the full sales cycle from first contact through signed contract, partnering with the creative and production teams on proposals and pitches.
• Lead pursuit strategy on key opportunities: discovery, scoping, pricing strategy, proposal narrative, and close plan.
• Maintain accurate, real-time pipeline data in HubSpot and Podio; provide reliable forecasts and weekly pipeline updates to leadership.
• Partner with Marketing/Growth on campaigns, segmented outreach, and content that supports active pursuits.
• Analyze market trends, brand spend signals, and competitive activity to identify high-value opportunities.
• Develop point-of-view materials and tailored outreach that demonstrate understanding of each brand’s business and category.
• Cultivate relationships with senior decision-makers at major brands as well as creative and PR agencies.
• Represent TH Experiential at industry events, conferences, and category gatherings to build presence and pipeline.
• Partner with TH’s creative and production teams to translate client needs into compelling, scoped proposals.
• Collaborate with the VP of Operations and Head of Production on deal structure, margin targets, and feasibility.
• Hand off won business cleanly to the Client Lead and project teams with documented context, scope, and success criteria.
• Contribute to the company’s sales playbook, win/loss analysis, and continuous improvement of the new business motion.

Requirements

• Bachelor’s degree in business, marketing, communications, or a related field.
• 7+ years of business development or sales experience, with at least 3 years selling experiential, brand experience, event marketing, integrated marketing, or related agency services.
• Demonstrated track record of consistently hitting or exceeding revenue targets in a quota-carrying role.
• Existing network of brand-side marketing decision-makers and/or agency relationships.
• Strong commercial instincts: ability to qualify hard, scope smartly, and walk away from poor-fit deals.
• Excellent written and verbal communication; confident leading C-suite conversations and pitch presentations.
• Proficient with HubSpot; comfortable with disciplined pipeline hygiene and reporting.
• Self-directed, organized, and energized by building from scratch in a growing organization.

Benefits

• Competitive base salary plus commission/bonus tied to bookings.
• Comprehensive medical and dental coverage.
• 401K with guaranteed contribution.
• Generous time off (holidays, vacation, sick days, etc.).
• Annual performance bonus.
• Remote work.