Product Growth & Lifecycle, 2nd Hire

Role Overview

• Own the strategy and roadmap for the full customer journey
• activation, engagement, retention, referral, and reactivation
• across in-product experiences and lifecycle messaging (email, push, in-app, sms)
• Define the north star and input metrics for growth and lifecycle, and continuously optimize for measurable, incremental impact on revenue, retention, and LTV
• Partner with Engineering, Design, and Marketing to ship growth and lifecycle work as first-class product investments, not one-off campaigns
• Identify and prioritize the highest-leverage opportunities across the funnel, sequencing bets between in-product changes, lifecycle programs, and acquisition/conversion surfaces
• Audit and evolve existing lifecycle programs across email, push, in-app, and sms messaging
• to improve onboarding, engagement, retention, cross-sell, and reactivation
• Design and scale event-driven, behavior-triggered lifecycle programs tightly integrated with product events and user state
• Build and maintain a modular email design system / component library, leveraging AI tools to increase speed and quality
• Define segmentation and personalization strategy across the lifecycle, grounded in user behavior and predicted value
• Own conversion rate optimization across web/app acquisition flows, onboarding, lifecycle messaging, and key in-product moments
• Define the experimentation framework: hypothesis generation, prioritization, test design, sample sizing, readouts, and documented learnings
• Build a durable backlog of growth experiments and ensure learnings compound across the team
• Explore and ship AI-powered workflows and proactive messaging agents to improve personalization, cross-sell, product discovery, and re-engagement
• Use AI to accelerate research, segmentation, copywriting, creative iteration, and analysis
• treating it as a core capability, not a buzzword
• Push the boundaries of what a small growth and lifecycle team can do when AI is deeply embedded in the workflow
• Partner closely with Product and Engineering to ensure growth and lifecycle work is treated as core product surface area
• Work with Engineering to instrument events cleanly, define metrics, and build the analytics foundation the function needs
• Coordinate with Design, CX, and Marketing on messaging, brand consistency, and customer-facing voice

Requirements

• 4+ years or equivalent depth of experience in product management, growth, CRO or lifecycle/CRM roles in a high-growth consumer or fintech environment
• Track record of shipping measurable wins across activation, retention, monetization, or reactivation
• Strong product sense: can move fluidly between strategy, roadmap, spec-writing, and hands-on execution
• Comfortable with event-driven systems, product analytics tools, and modern lifecycle / CRM platforms
• Intermediate SQL proficiency and confidence designing and reading experiments
• Technically curious: comfortable with HTML-based email systems, component-driven frameworks, and willing to learn fast
• Strong written communication
• you can write crisp specs, clear customer-facing copy, and concise experiment readouts
• Bonus: experience managing or contributing to marketing automation migrations or major tooling evolutions
• Bonus: experience standing up a growth or lifecycle function from scratch.

Tech Stack

• SQL

Benefits

• Direct impact on millions of people's ability to access credit
• High ownership with minimal bureaucracy
• Speed, learning, and impact are core values