Digital Marketing Coordinator

Role Overview

• Execute website updates across WordPress websites, including landing pages, blog posts, forms, and content enhancements
• Help maintain content accuracy, SEO best practices, and brand consistency across all digital properties
• Upload and manage digital assets including images, videos, PDFs, and promotional content
• Support digital lead generation strategies designed to increase qualified inquiries, tours, and move-ins across company communities
• Assist with campaign QA, tracking implementation, and creative updates
• Monitor campaign pacing, budgets, and performance trends and communicate optimization recommendations
• Support ongoing SEO initiatives including metadata updates, keyword research, local listings management, and content optimization
• Assist with tracking website performance using tools such as GA4, Google Search Console, and other analytics platforms
• Identify opportunities to improve website traffic, engagement, conversion rates, and lead quality
• Manage and maintain online business listings across platforms such as Google Business Profile, Apple Maps, Bing Places, Yelp, and other directory services
• Assist with lead tracking, CRM coordination, and digital conversion optimization efforts
• Support implementation and testing of forms, call tracking, pixels, UTM parameters, and other marketing technologies
• Help ensure proper tracking and attribution across campaigns and websites
• Help manage timelines, tasks, and communication across multiple concurrent marketing projects
• Coordinate with community teams, designers, developers, agency partners, and vendors
• Maintain organized documentation of marketing initiatives, campaign assets, and reporting

Requirements

• Bachelors degree in Marketing, Communications, Business, or related field preferred
• 2-4 years of experience in digital marketing, website management, online listing management, SEO, website analytics, or advertising support, with a basic understanding of digital marketing performance metrics
• Familiarity with platforms such as GA4, Google Tag Manager, WordPress, CRM systems, call tracking platforms, marketing automation tools, and online reputation management platforms such as Reputation.com is a plus
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Excellent written, verbal, and cross-functional communication skills.

Tech Stack

• WordPress

Benefits

• Medical, Dental, and Vision benefits
• Vacation, Personal Day, Sick Pay, Holidays
• Complimentary Meals
• Company Paid Life Insurance
• Team Member Discount Program (LifeMart)
• 401(k) Savings Plan with Company Match
• Recognition Programs
• Student Loan Refinancing
• Pet Insurance
• Employee Assistance Program
• Emergency Financial Assistance