Staff Product Manager, Advertiser Recommendations – Incentives

Role Overview

• Own the end-to-end strategy, roadmap, and execution for the advertiser recommendations and incentives platform, spanning all advertiser segments and tiers.
• Define and evolve the intelligence layer that identifies where advertisers are in their journey and surfaces the right recommendations, treatments, and incentives to drive action and growth.
• Build data-backed recommendation systems that unlock performance opportunities — from campaign setup and optimization nudges to growth levers tied to revenue outcomes.
• Design and optimize incentive programs that drive advertiser activation, engagement, and spend milestones — ensuring incentives are well-targeted, measurable, and tied to business outcomes.
• Partner deeply with other ads product teams as an embedded collaborator, ensuring recommendations and incentives are tightly integrated with AM workflows, Salesforce data infrastructure, and marketplace intelligence.
• Work cross-functionally with Measurement, Ranking, Targeting, Data Science, and Engineering to build scalable, high-quality recommendation logic that performs across advertiser tiers.
• Partner with Sales and Account Management to surface operational insights, identify opportunity gaps, and ensure recommendations translate to real advertiser outcomes.
• Leverage A/B testing, experimentation, and data analysis to evaluate recommendation quality, drive continuous improvement, and communicate results clearly across a matrixed organization.
• Engage regularly with advertisers and customer support to understand friction points, validate recommendation relevance, and identify new opportunity areas.

Requirements

• BS/BA degree or equivalent relevant experience
• 8+ years of experience in consumer or digital advertising products, with part of that experience in advertiser-facing or growth products
• Experience working on data-backend ad platform products
• Experience working across advertiser tiers, particularly SMC
• Strong data fluency, including hands-on experience with SQL

Tech Stack

• SQL

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success