Key skills
AI
About this role
Role Overview
- Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube
- Develop hooks, formats, and concepts that stop the scroll and drive conversion
- Drive UGC and influencer/creator partnerships
- Stay deeply in tune with what's working across our paid social channels
- Champion AI adoption across the team to accelerate concepting, production, and creative iteration
Requirements
- 10+ years in creative direction with a strong portfolio of paid social and direct response video creative
- Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube
- Proven ability to give feedback that is sharp, fast, and elevating
- Strong design and art direction background with sharp copy instincts
Benefits
- Health insurance
- 401(k)
- Flexible work arrangements
- Professional development
- Paid time off