Ownership of organic performance
Continuous development of our platforms
You drive the evolution of our landing pages and site structures—based on impact, effort and strategic relevance.
You conceptualize new sections, site structures and content formats (e.g., guides, glossaries, head-to-head comparisons, calculators).
You work closely with our editorial and design teams to develop content both substantively and visually.
You analyze user behavior and web data to identify optimization opportunities and implement them effectively.
You bring creative ideas to make content more attractive, clearer and more user-friendly.
You strategically expand our visibility in classic search (SEO) and in generative AI search systems (GEO).
You conduct keyword analyses, identify content gaps and strategically unlock new opportunities.
You measure SEO and GEO performance, develop hypotheses and test optimizations in a data-driven way.
You develop strategic growth paths in organic search and AI search and scale lead generation across both channels.
You understand how LLMs cite sources, monitor our presence and derive concrete content measures from that.
You build AI-powered workflows that make our team faster and better—from research and briefings to publication.

At least three years of experience in digital marketing, with a focus on SEO and/or content.
Strong knowledge of SEO & GEO: You understand how AI search works and how to optimize for it.
Confident use of SEO tools (e.g., Ahrefs, Google Search Console) and CMS (WordPress).
AI in daily work: You use AI tools daily for content, SEO/GEO and creative tasks, leveraging them to augment—rather than replace—your expertise.
Automation: Experience with LLM APIs and workflow tools (Make, Zapier), or a willingness to learn quickly.
Ownership mindset: You take responsibility, prioritize by impact and drive your projects forward with energy and passion.
You are a team player with open, constructive communication and enjoy collaboration and exchange.
You want to develop further and are open to new tools, ways of thinking and challenges—we’re happy to teach you some skills.

Autonomy & scope for initiative: At our company you have the opportunity to actively shape the development of our comparison portals.
Hybrid work: Whether at Jungfernstieg in the heart of Hamburg—just steps from the Alster—or flexibly from home, you’ll find the right balance.
Top equipment: You choose the hardware you prefer, including a high-performance MacBook, quality monitors and Bose headphones.
Training & development: We support your professional and personal growth.
Attractive salary + Christmas bonus
Company benefits: Subsidies for Urban Sports Club, Deutschlandticket, regular team events and many other perks.

Platform Owner – AI Content & Search

Key skills