Senior Manager, Programmatic

Role Overview

• Lead programmatic strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals.
• Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing roadmaps, and proactive problem-solving.
• Translate high-level growth objectives into actionable programmatic strategies across DSPs (The Trade Desk, DV360, Amazon, Yahoo, StackAdapt, AI Digital, etc.).
• Drive advanced media buying decisions, including campaign structure, audience segmentation, bidding strategies, measurement frameworks, and budget allocation.
• Apply advanced targeting, dynamic creative strategies, and emerging platform capabilities to improve performance outcomes.
• Leverage AI tools and automation to improve campaign efficiency, scalability, and effectiveness.
• Partner cross-functionally with analytics, creative, and account teams to align programmatic efforts with broader business objectives.
• Mentor and support Managers, Senior Analysts, and Analysts through guidance on execution, troubleshooting, and strategic development.
• Oversee campaign QA, troubleshoot platform issues, and ensure accurate implementation across channels.
• Guide measurement strategy in partnership with analytics teams, including attribution modeling, testing frameworks, and performance interpretation.
• Ensure adherence to brand safety, viewability, and ad verification standards.
• Support onboarding of new clients through audits, strategic recommendations, and transition planning.
• Contribute to team-level initiatives including playbooks, best practices, training, and process improvements.
• Identify opportunities to improve workflows, reporting standards, and overall operational efficiency.
• Stay current on industry trends, emerging technologies, and programmatic best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 3-6+ years of experience in programmatic media, digital marketing, or performance marketing, ideally within an agency environment.
• Strong hands-on experience managing and scaling campaigns across major DSPs (The Trade Desk, DV360, Amazon DSP).
• Proven ability to independently manage larger or more complex client relationships with limited oversight.
• Deep understanding of programmatic metrics, audience strategy, optimization techniques, and attribution modeling.
• Experience with DMPs, CDPs, and ad verification tools preferred.
• Strong analytical skills, including the ability to interpret performance data, structure tests, and deliver actionable insights.
• Excellent verbal and written communication skills, with the ability to clearly present strategies and insights to clients and internal stakeholders.
• Strong understanding of how creative impacts programmatic performance, with the ability to guide testing and iteration.
• Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through.
• Entrepreneurial mindset with a passion for innovation and continuous learning.

Benefits

• Competitive salary.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options.
• Professional development and training opportunities.
• Inclusive and supportive work environment that values creativity and innovation.
• 401k with match