Define and evolve the multi-category omnichannel Consumer Experience (CX) strategy for Central Europe, ensuring effective consumer acquisition, conversion and loyalisation, while delivering strong brand-building impact
Lead the design, optimisation, and scaling of digital consumer journeys and connected consumer capabilities, finding opportunities to enhance effectiveness, efficiency, and measurable consumer impact
Act as the key Regional and GCX point of contact for CX strategy and capabilities, ensuring alignment across Global, Area, and End Markets while driving cross-market harmonies and prioritisation
Establish governance frameworks, planning processes, and deployment roadmaps to scale procedures, critical initiatives, and key projects consistently across Central Europe
Lead the development of long-term CX capabilities, partnering with End Markets to identify and implement enablers that support business strategy and consumer growth
Provide direction on CX investments, prioritising initiatives based on business impact, scalability, profitability, and long-term value creation
Lead, coach, and develop the CX Strategy team, fostering a high-performing, collaborative, and innovation-driven culture.

University degree with Business, Marketing or similar
Minimum 4 years of experience in marketing-related roles within a similar, matrixed and international environment, including people leadership
Proven experience in defining strategy and translating it into operational plans, engaging multiple teams and partners to drive execution
Strong project and programme management experience across complex, multi-market initiatives
Experience translating Brand KPIs into D2C and omnichannel execution
Strong ability to operate with impact in a matrix organisation across cultures and functions
Excellent capability to connect consumer insights (needs, segmentation, behaviour) with commercial performance drivers
Demonstrated critical thinking, with the ability to analyse complex variables influencing long-term business success and growth
Proven track record of collaboration, negotiation and change leadership at regional and global level
Confident communicator and presenter in an international setting.

We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

Area CX Strategy Manager

Key skills