Leads and oversees the development and execution of practice area specific marketing campaigns
Responsible for creating high-impact campaign and channel strategies
Serves as the liaison between Marketing and client-facing practice and sales teams
Analyzes performance and segments audiences for targeted outbound programs
Develops and maintains intelligence for current and prospective competitors
Recommends innovative marketing programs to increase client attraction and account growth.
Determines ideal channel mix for marketing strategies
Creates customer-centric messaging and campaign assets
Manages the development and production of marketing content
Requirements
Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university, preferably with a concentration in Business, Marketing or Communications
Minimum of 5 years related work experience
Intermediate skills in Microsoft® Word, Excel, Outlook, PowerPoint
Familiarity with Marketing Automation Solutions (i.e. Pardot, Marketo, Eloqua, HubSpot)
Some familiarity with tools like PowerBi, ClickUp, and SmartSheet