Lead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor markets
Develop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El Paso
Own strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms (retail media networks, healthcare marketplaces, streaming/CTV, audio)
Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignment
Build audience-first strategies grounded in behaviors, intent signals, and health needs
Continuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworks
Monitor and analyze online reviews and ratings across platforms
Partner closely with Marketing, Product, Analytics, and Operations

3+ years of experience in performance marketing, growth marketing, or digital media — with demonstrated acquisition outcomes tied to real-world conversion (enrollments, appointments, transactions)
Deep hands-on experience with DSPs (DV360, The Trade Desk), paid social, and paid search platforms
Experience building integrated acquisition strategies across programmatic and direct channels
Strong understanding of audience targeting strategies — first-party, contextual, and modeled audiences
Proven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountability
Strong analytical mindset; ability to translate performance data into clear investment decisions
Excellent communication, presentation, and cross-functional collaboration skills
Advanced proficiency in Excel and analytical/reporting tools
Preferred Experience operating across multiple geographic markets with varying levels of maturity
Background in health plan or health-tech environments; IFP/ACA enrollment cycle experience strongly preferred
Familiarity with payvider models, value-based care, or ACA individual market dynamics
Experience with emerging channels including CTV/streaming, retail media networks, and healthcare marketplaces
Knowledge of SEO strategy, on-page optimization, and search performance measurement
Bilingual English/Spanish preferred, given Harbor's Texas market demographics and member population

Opportunity to shape Harbor's member acquisition strategy and define how a payvider grows across Texas
Collaborative and dynamic work environment
An organization made up of people who are passionate about changing the healthcare landscape
Competitive salary and benefits package
Professional development and growth opportunities
A transparent and unique culture

Senior Digital Acquisition Marketer

Key skills