Develop and lead the corporate events strategy for flagship and tier 1 external events, including prioritization and investment aligned to company goals
Own end-to-end event delivery, ensuring measurable business impact and exceptional attendee experiences, and stepping in to lead key workstreams as needed
Set a high bar for event quality and attendee experience across all programs
Provide leadership for key events, partnering closely with executive producers and brand and content teams to shape content, run of show, and overall experience
Oversee event production in partnership with internal teams and external agencies, ensuring excellence across branding, staging, AV, logistics, and onsite delivery
Lead and develop a high-performing team while building scalable processes and operational rigor
Manage budgets, vendors, and agency relationships to maximize ROI and efficiency
Partner cross-functionally with Marketing, Sales, Customer Success, Product, and Executive Leadership to align priorities and outcomes
Establish success metrics and continuously improve event performance, processes, and scalability

10 years of experience in enterprise B2B SaaS corporate events, including approximately 5 years of leadership experience
Proven ability to lead teams while balancing strategic ownership and hands-on execution
Experience leading complex, differentiated, high-visibility event experiences end-to-end with a focus on business impact
Ability to partner effectively with executive producers, agencies, and cross-functional stakeholders
Strong understanding of event production, logistics, and experiential execution
Experience managing budgets, vendors, and external partners, including sponsorships
Exceptional stakeholder management, collaboration, and executive communication skills
Strong executive presence with the ability to build trusted relationships
Excellent communicator at all levels in and out of the organization
Comfortable navigating ambiguity in a fast-paced environment
Willingness to travel (~30%)

Director, Event Marketing

Key skills