Own content research and mapping across the site, prioritizing searches by intent, difficulty, and business value for both consumer and merchant audiences
Execute on-page optimizations across landing pages, blog content, and product pages, including title tags, meta descriptions, headers, internal linking, and content structure
Perform ongoing technical SEO audits and work with the development team to prioritize and implement fixes covering crawlability, indexation, page speed, Core Web Vitals, schema markup, and site architecture
Develop content briefs for the content team that translate keyword strategy into actionable page-level guidance, including target terms, search intent, recommended structure, and internal link targets
Monitor organic performance in various monitoring tools, identifying ranking changes, traffic shifts, and content gaps that require action
Support localized SEO execution across state, city, and merchant-specific pages, coordinating with development on dynamic page templates where applicable
Coordinate with compliance on SEO-driven content to ensure all published material meets financial services advertising and regulatory standards before going live
Track algorithm updates and assess their impact on site performance, communicating findings and recommended responses to the Director of Growth

3 to 5 years of hands-on SEO experience with direct ownership of keyword strategy, on-page optimization, and technical SEO execution, ideally at an in-house brand rather than purely agency-side
Proficiency with Ahrefs or Semrush for keyword research, site audits, and rank tracking, and working knowledge of Google Search Console and Google Analytics 4
Demonstrated experience identifying and resolving technical SEO issues including crawl errors, duplicate content, redirect chains, structured data problems, and Core Web Vitals failures
Experience writing or editing content briefs and working cross-functionally with content, development, and compliance teams to get optimized pages built and published
Working knowledge of HTML sufficient to understand page structure, identify technical issues, and communicate fixes clearly to a development team
Experience in a regulated industry (financial services, insurance, healthcare, or similar) is a strong plus

SEO Specialist

Key skills