SEO Specialist

Role Overview

• Conduct technical SEO audits and identify opportunities for website optimisation.
• Manage crawling, indexing, site architecture, internal linking, and structured data implementation.
• Monitor website performance and Core Web Vitals.
• Work closely with development teams to resolve technical SEO issues.
• Support international SEO initiatives, including hreflang implementation.
• Develop and execute keyword research and content strategies.
• Conduct competitor analysis, market research, and search trend monitoring.
• Stay up to date with search engine algorithm changes and recommend appropriate actions.
• Prioritise SEO initiatives based on business impact and growth opportunities.
• Analyse performance data and provide actionable recommendations.
• Create SEO content briefs and optimise existing content.
• Develop topic clusters and scalable content frameworks.
• Optimise pages for search intent, SERP features, and E-E-A-T best practices.
• Support AI search visibility initiatives and generative search optimisation (GEO/AEO).
• Optimise content for AI-powered search experiences and answer engines.
• Evaluate and implement AI tools for SEO research, content optimisation, and workflow automation.
• Monitor developments in AI search and emerging organic discovery channels.
• Track rankings, traffic, visibility, and conversion metrics.
• Build reports and dashboards using SEO and analytics platforms.
• Support attribution, tracking, and performance measurement initiatives.
• Present regular performance reports and recommendations to stakeholders.

Requirements

• Minimum 4 years of hands-on SEO experience, ideally within competitive or international markets.
• Strong technical SEO knowledge, including crawling, indexing, JavaScript SEO, schema markup, and site architecture.
• Experience using tools such as Screaming Frog, Ahrefs, Semrush, Google Search Console, and GA4.
• Good understanding of international SEO and multi-market website management.
• Experience with AI-powered search optimisation (AEO/GEO) would be considered an advantage.
• Strong analytical skills with the ability to translate data into meaningful business recommendations.
• Excellent communication skills and the ability to collaborate effectively with content, product, and development teams.

Benefits

• Flexible work arrangements
• Professional development opportunities