Grow Trex Composite Fencing sales by converting share from wood, vinyl, and competitive composite products
Develop deep understanding of local market dynamics, competitor offerings, and pricing structures
Influence product selection at the contractor and homeowner level through education and value-based selling
Track and grow composite penetration within targeted accounts and territories
Identify high-potential residential fencing contractors within the assigned territory
Recruit, onboard, and activate contractors into a strategic partnership with FSG and Trex
Drive consistent quoting behavior where Trex Composite Fencing is included on every applicable project estimate
Establish Trex as the contractor’s trusted premium fencing solution
Support in-field training, product demos, lunch-and-learns, and jobsite visits
Educate contractors on Trex product features, performance benefits, installation best practices, and homeowner value propositions
Coach contractors on how to present Trex confidently
Build strong working relationships with contractors, dealers, and internal partners
Collaborate closely with Inside Sales, Customer Service, and Operations to ensure excellent contractor experience

3+ years of outside sales experience, preferably in building materials, construction products, or home improvement
Proven success influencing product selection and driving adoption of premium solutions
Experience working with contractors, installers, or trade professionals
Strong consultative and value-based selling skills
Self-motivated with the ability to manage a field-based territory independently
Valid driver’s license and ability to travel within assigned market
Preferred Fencing, decking, railing, or exterior building products experience
Experience launching or growing a new product category
Familiarity with wood, vinyl, aluminum, and composite fencing systems

Territory Sales Representative

Key skills