Role Overview
- Develop, execute, and manage full-funnel media buying strategies across primary digital platforms.
- Monitor daily performance metrics to ensure KPIs are met and exceeded.
- Conduct rigorous A/B testing on creative assets, landing pages, and audience segments.
- Analyze large datasets to extract actionable insights and refine targeting parameters.
- Collaborate with creative teams to provide data-backed feedback on high-converting ad content.
- Manage budget allocations and scaling strategies to maximize ROI and efficiency.
- Stay ahead of platform updates, industry trends, and emerging technologies to maintain a competitive edge.
Requirements
- 4+ years of professional experience in digital media buying and paid acquisition.
- Proven track record of managing significant monthly ad spends (e.g., $100k+) across platforms like Meta, Google, or TikTok.
- Deep technical proficiency with platform algorithms, tracking implementation, and attribution modeling.
- Exceptional analytical skills with the ability to turn raw data into strategic growth plans.
- High level of autonomy and the ability to thrive in a fast-paced, performance-oriented environment.
- Strong communication skills to articulate performance results and strategic shifts.
- Experience with multi-channel attribution software and advanced analytics tools.
- Background in direct-to-consumer (DTC) or e-commerce scaling.
- Creative strategy experience or basic proficiency in ad design principles.
Benefits
🌎 Fully remote work environment
🚀 Career growth opportunities
📈 Long-term stability
🎯 Performance-based incentives
🛠️ Access to top-tier marketing tools and resources
💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals