Director, Global Alliance & Partnerships

Role Overview

• Set the strategy (and make it real)
• Define the global vision and direction for how partner/alliance marketing drives demand to, with, and through our ecosystem.
• Lead the development and execution of global partner GTM plans, and then either execute via direct team or enable further regional Marketing teams to activate them effectively.
• Build scalable, repeatable programmes that can be localised while staying consistent in message and quality.
• Lead the shift from UC partner marketing (today) to AI ecosystem growth.
• Drive joint GTM, demand and storytelling
• Build and execute joint marketing plans with strategic partners (including Microsoft, Zoom, Google ) that drive awareness, enablement and demand.
• Lead an integrated partner communications approach (toolkits, partner portals, content streams, events, digital), ensuring a consistent “one voice” across the ecosystem.
• Work with the global brand/content team to create messaging that’s fresh, simple, differentiated , and built to inspire partner sellers and customers.
• Operate like a business owner (MDF, metrics, performance)
• Own partner marketing investment strategy, including Market Development Funds (MDF) governance, planning, execution and ROI measurement.
• Proactively seek and secure investments from Alliances and other Partners.
• Define annual goals and KPIs, cascade them regionally, and build a performance rhythm that turns data into decisions.
• Drive continuous improvement in programme structure and execution agility, reducing complexity and increasing impact.
• Lead through influence (matrix leadership)
• Direct and coordinate cross-functional stakeholders across sales, alliances, finance, analytics and regional marketing, delivering outcomes in a highly matrixed environment.
• Coach and mentor a matrix alliance marketing team—raising the bar on execution quality, accountability and partner-centric thinking.

Requirements

• Proven experience working with alliance partners such as (but not limited to) Microsoft, Zoom and Google at regional or global level.
• Significant experience leading partner or alliance marketing programmes in B2B, covering GTM strategy, joint campaigns, enablement & events.
• Strong capability in securing and allocating MDF / co-marketing fund management , performance tracking and ROI storytelling.
• Experience of building new funding models, beyond MDF, is desirable.
• Demonstrable success driving partner GTM alignment & executing joint plans with executive-level partner stakeholders to drive growth and/or efficiencies.
• Exposure to AI and Agentic AI in marketing & GTM context.
• Comfort operating as a data-driven decision-maker with business/financial management skills.
• Strong analytical and research orientation; curious, commercially sharp, and able to quantify opportunities.

Benefits

• Flexible working whenever possible
• Trust our people to get the job done
• Inclusive recruitment process