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Marketing Manager at IDERA Software | JobVerse
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Marketing Manager
IDERA Software
Remote
Website
LinkedIn
Marketing Manager
United States
Full Time
6 days ago
No Visa Sponsorship
Apply Now
Key skills
AI
Claude
Salesforce
CRM
Leadership
About this role
Role Overview
Own pipeline from content marketing, email campaigns, paid search/social, webinars, and field events
Actively use AI tools to accelerate content production, audience research, and performance analysis
Write and produce thought leadership, case studies, product content, and website copy that drives organic traffic and converts
Plan and run campaigns end-to-end: brief, build, launch, report, optimize
Own marketing metrics in Salesforce; track pipeline contribution, campaign ROI, and channel performance
Requirements
5+ years of B2B marketing experience, with meaningful time at a software company
Demonstrated experience using AI tools (e.g. ChatGPT, Claude, or similar) in your day-to-day marketing workflow
Proven ability to own and execute campaigns independently, from strategy through measurement
Analytical mindset; comfortable in data, able to build a simple attribution model or segment a list without hand-holding
Comfortable wearing many hats; this team is lean by design; no task is beneath you
Salesforce CRM experience — building reports, managing campaign objects, tracking pipeline attribution (Preferred)
Familiarity with data governance, data modeling, or database tooling categories (Preferred)
Benefits
Remote-friendly culture
An Equal Opportunity Employer
Apply Now
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