Product Consultant

Role Overview

• Analyze and interpret data and initiate appropriate action that will drive additional parts and service sales.
• Partner with the Global Aftermarket Sales teams to conduct product performance studies to understand the performance of existing prioritized service events and lead improvement projects that will develop growth opportunities.
• Develop the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations.
• Create improvement plans with partners and track progress on execution Verbal and written communication within broader Parts & Service organization.
• Segmenting, targeting, and positioning sales opportunities to gain market share.
• Establishing metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement.
• Collection of Voice of Dealer (VOD) and development of Critical Customer Requirements (CCR).
• Definition and differentiation of enhancement to existing PSEs including functional, technical specifications and product data requirements.
• Understand and be able to explain projected value of each lead for prioritization and business growth estimates.
• Work with digital partners to ensure understanding of the proposed solution and communicate status of digital developments with stakeholders.
• Individuals in this position must understand and keep current on: Customer market to understand how and why parts are purchased, maintenance practices, and when/why repair and rebuild decisions are made. Dealer sales and service operations efficiency improvement opportunities with Condition Monitoring insights.

Requirements

• Decision Making & Critical Thinking: Ability to analyze data, draw conclusions, and recommend next steps
• Customer Focus: Basic project management skills used for initiating, developing, and delivering programs to market
• Products & Services: Knowledge of dealer operations / capabilities, and the aftermarket business
• Technical Excellence: Proficient utilizing Microsoft Suite (Outlook, Teams, Excel, Power Point)
• Effective Communications: Strong communication, presentation, and training skills
• Prior experience in sales and/or marketing roles with construction equipment
• Prior engineering experience or technical work on heavy equipment
• Ability to drive efficiency into work processes and procedures
• Demonstrated ability to manage multiple stakeholders with varying needs
• Relationship management skills to build strong relationships with various stakeholders
• Value selling skills in influencing to persuade others regarding new customer focus strategies, innovative business models and expanded distribution methods
• Problem solving skills
• Desire to continuously learn

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement