Demand Generation Strategy & Execution: Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top-of-funnel leads.
Account-Based Marketing (ABM): Identify and segment high-value accounts in collaboration with sales leadership. Design personalized ABM playbooks—including messaging, content, and outreach sequences—to engage target accounts.
HubSpot Administration & Automation: Administer HubSpot for marketing automation, including setting up workflows, lead scoring, nurturing sequences, and integrations with other tools.
Analytics & Reporting: Develop and maintain dashboards within HubSpot (and/or BI tools) to track key performance metrics.
Market Research & Competitive Analysis: Conduct in-depth market and competitor research to identify new opportunities, trends, and best practices.
Collaboration & Cross-Functional Alignment: Work closely with sales teams to ensure seamless handoffs of leads
Budget & Resource Management: Manage allocated marketing budgets for campaigns; optimize spend across channels.
Process Optimization: Continually refine workflows, lead management processes, and campaign execution steps to streamline operations.

Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field.
Experience: 3–5+ years in a B2B marketing role with a proven track record in demand generation and/or ABM.
HubSpot Expertise: Hands-on experience administering HubSpot (or equivalent marketing automation platform), including setting up workflows, dashboards, and integrations.
Technical & Analytical Skills: Proficient in marketing analytics, data reporting, segmentation strategies, and A/B testing.
Industry Knowledge: Understanding of B2B buying cycles, SaaS products, and complex sales funnels.
Communication & Collaboration: Excellent verbal and written communication skills; experience working with cross-functional teams, including sales and product marketing.
Market Research: Ability to perform competitor and market analyses to inform campaign strategies.
Project Management: Strong organizational and time-management skills with attention to detail.

Competitive Compensation: Attractive salary and benefits package, along with performance-based bonuses/incentives
Growth Opportunities: Work on cutting-edge demand generation and ABM strategies in a high-growth environment.
Impactful Role: Drive measurable results that directly contribute to top-line revenue.
Collaborative Culture: Join a supportive, cross-functional team that values innovation and open communication.

Product Marketing, Demand Generation / ABM Specialist

Key skills