AI Marketing Manager

Role Overview

• Own and execute the company’s full marketing strategy across organic, paid, email, and content channels
• Evaluate, optimise, or rebuild existing paid acquisition efforts
• Develop scalable marketing systems aligned with business growth goals
• Drive measurable improvements in MQLs, pipeline contribution, and channel performance
• Lead LinkedIn organic growth and executive thought leadership initiatives
• Build content strategies for the CEO, BDMs, and leadership team
• Create and repurpose high-quality B2B content using AI tooling
• Build and manage a scalable SEO content hub
• Conduct keyword research and content planning across areas such as:
• International Tax
• R&D Tax Incentive
• vCFO / Financial Advisory
• Property Accounting
• Manage content production workflows and on-page optimisation
• Own HubSpot marketing operations end-to-end
• Audit and segment the existing 42,000+ contact database
• Build nurture sequences, reactivation campaigns, workflows, and reporting dashboards
• Improve lifecycle tracking, automation, and data hygiene
• Use AI tools to accelerate content production, campaign execution, and workflow efficiency
• Implement marketing automations using tools such as:
• ChatGPT
• Claude
• Midjourney or equivalent
• Zapier
• Make
• n8n
• Manage and orchestrate a freelance bench including:
• Designers
• Video editors
• Paid media specialists
• Ensure brand consistency and quality across all marketing outputs
• Deliver monthly reporting to Operations and the CEO
• Track campaign performance, attribution, engagement, and pipeline metrics
• Make data-driven recommendations for growth and optimisation

Requirements

• 5+ years of marketing experience, including at least 2 years in B2B marketing
• Proven experience running or building a full marketing function independently
• Strong HubSpot expertise including:
• Workflows
• Lists
• Lifecycle stages
• Reporting
• Automation
• Demonstrated experience with AI-powered marketing workflows and automation tools
• Strong LinkedIn organic growth and executive branding experience
• Solid SEO strategy and execution experience
• Excellent written English with a polished, professional B2B communication style
• Experience managing freelancers, vendors, or external specialists
• Comfortable owning outcomes and presenting directly to senior leadership
• Preferred Qualifications:
• Experience marketing professional services firms such as accounting, legal, consulting, fintech, or advisory businesses
• Exposure to LinkedIn Ads and Google Ads management
• Experience with video content or short-form social media production
• Previous experience building or managing a small marketing team or pod

Benefits

• This is a remote role that will be set up as an independent contractor engagement.
• Successful candidates will be expected to disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)