Lead best-in-class execution across Global Travel Retail, delivering impactful brand activations and visibility across markets, customers, and touchpoints, while embedding AVQPAP standards and continuously raising quality and consistency
Act as a key integrator across the matrix, aligning Brand, Commercial, Advocacy, Supply Chain, and regional teams behind GTR priorities
Translate brand strategy and shopper insights into impactful customer programmes, driving growth across activations, promotions, and merchandising, and leveraging key purchase drivers to convert consumers from awareness to transaction across omnichannel journeys
Own end-to-end customer and activity planning, partnering with Sales and Finance to deliver against business priorities and Integrated Activity Plans
Lead measurement & evaluation (M&E), building a strong performance culture and using data and insights to optimise future activity
Manage A&P investment, ensuring disciplined planning, tracking, and optimisation aligned to business priorities
Lead and inspire agency and external partners, delivering innovative, customer-first solutions and best-in-class execution
Build deep channel and customer expertise, acting as a trusted advisor to internal teams and customers, and overseeing the delivery of On-Trade and Off-Trade programmes, including activations, advocacy, and key events
Strengthen capability across the organisation, supporting advocacy programmes, brand ambassadors, and cross-functional development

Proven ability to operate and lead effectively in complex, matrix organisations, influencing stakeholders across functions and markets
Strong stakeholder management and relationship-building skills, with the ability to align internal teams, customers, and agency partners
Strong commercial and analytical acumen, translating data and insights into clear, actionable decisions and business impact
Highly organised with strong prioritisation skills, able to manage multiple projects and deadlines in a fast-paced environment
Confident decision-maker, comfortable navigating ambiguity and challenging the status quo to improve outcomes
Creative and solution-oriented mindset, focused on delivering practical, high-impact results
Excellent communication, presentation, and storytelling skills, able to convey ideas clearly and persuasively to diverse audiences
Minimum of 5 years’ experience in Marketing or Commercial roles, ideally within premium FMCG
Experience working across omnichannel environments (e.g. On-Trade, Off-Trade, Digital Commerce)
Global Travel Retail (GTR) experience is highly desirable
Fluency in English required; additional languages are an asset

Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies

Customer Marketing Manager – Global Travel Retail

Key skills