About this role

Set a long term vision for new contribution concepts, guiding them from ideation through launch applying proven product development practices
Own and grow existing contribution products by identifying optimization opportunities, running experiments, and improving core metrics
Define and communicate a product strategy that connects your portfolio to Yelp's ecosystem-level metrics such as content volume, engagement, and marketplace health
Build executive alignment on new bets by framing opportunities with data, clear hypotheses, and measurable success criteria
Drive cross-functional alignment with peer teams who own consumer surfaces
Conduct competitive analysis and user research

Ideally 8 years of experience in senior product roles
Marketplace experience is a plus
Demonstrated ability to take a product from zero to one: identifying an opportunity, validating it, shipping it, and scaling it
Experience balancing a portfolio of products at different maturity stages, from early-stage incubation to growth optimization
Strong analytical skills
Comfort with ambiguity
Excellent executive communication
Understanding of how individual products impact broader platform and marketplace metrics
A Bachelor’s Degree or an equivalent work experience is required

Principal Product Manager – Content Platform

Key skills