Make Duolingo a culturally relevant and loved brand among Nigerian audiences
Drive awareness and growth in Nigeria
Use skills including social media, influencer marketing, and high-impact local partnerships to drive awareness and bring new users to Duolingo
Hire the right agency to handle content execution
Define agency brief, run selection process, onboard agency, set strategic direction, review and approve content, oversee launch of @DuolingoNigeria
Expand scope to develop and execute a wider brand awareness strategy for Nigeria

5+ years of consumer marketing experience, with social media at the core
Proven experience briefing, selecting, and managing creative or social media agencies: you know what good looks like and how to get it out of a partner
A track record of getting results through ideas, not spend earned media, organic growth, word of mouth
Deep knowledge of Nigerian digital culture: the platforms, the creators, the humour, the references
Strong strategic and writing skills you can craft a brief that an agency actually understands and runs with
Experience working remotely and building strong relationships with a global HQ team
Excellent English, spoken and written
Bonus points for… Experience scaling international or regional brands in Nigeria
Fluency in Pidgin, Yoruba, Igbo, Hausa, or other local languages

Country Marketing Manager – Contractor

Key skills