Marketing Consultant – Connectivity Specialist

Role Overview

• Your Work Shapes the World at Caterpillar Inc.
• The Rental Connectivity Specialist is responsible for enabling connectivity solutions across non-CAT (allied) equipment within the rental ecosystem.
• This role serves as the bridge between allied OEM vendors, internal technology teams, and field/service operations to deploy, integrate, and sustain telematics and connectivity hardware at scale.
• The position ensures allied equipment is fully integrated into digital fleet platforms, enabling visibility, utilization tracking, and customer value through connected rental offerings.
• Coordinate installation of connectivity hardware at allied vendor manufacturing facilities and retrofit locations.
• Partner with CAT technology/telematics teams to ensure compatibility, standards adherence, and data flow integrity.
• Develop and execute rollout plans for new allied equipment models.
• Troubleshoot installation issues and ensure timely resolution across vendors and internal teams.
• Establish working relationships with allied OEMs and key supplier contacts.
• Define and standardize installation processes, bill-of-material (BOM) requirements, and quality expectations.
• Conduct factory visits and onsite support to ensure successful hardware integration.
• Drive adoption of connectivity standards among allied vendors.
• Ensure connectivity readiness for fleet onboarding into rental systems.
• Support integration of telematics data into rental platforms and customer-facing tools.
• Partner with rental operations teams to ensure seamless activation and commissioning workflows.
• Monitor connectivity performance, uptime, and data quality.
• Build scalable processes for deployment, tracking, and lifecycle management of connectivity hardware.
• Maintain documentation, installation guides, and SOPs for internal and external stakeholders.
• Identify continuous improvement opportunities in deployment efficiency and vendor execution.
• Serve as a liaison between Vendors, CAT digital/technology teams, and Rental operations.
• Align stakeholders on timelines, priorities, and issue resolution.
• Communicate status, risks, and performance metrics to leadership.
• Lead root cause analysis for connectivity failures or data issues.
• Coordinate corrective actions across vendors and internal engineering teams.
• Provide escalation support for critical deployments or fleet disruptions.

Requirements

• Technical / Functional Understanding of telematics, IoT devices, or fleet connectivity systems
• Familiarity with hardware installation, wiring, and basic diagnostics (off-highway or heavy equipment preferred)
• Knowledge of data integration concepts (APIs, fleet management systems, or telematics platforms)
• Ability to interpret technical documentation and collaborate with engineers
• Strong project management capabilities (multi-site deployment coordination)
• Process development and standardization mindset
• Ability to manage multiple concurrent vendor engagements and timelines
• Proven ability to build and maintain relationships with external vendors and OEM partners
• Experience influencing without direct authority
• Strong stakeholder management across technical and operational teams
• Clear communicator with ability to translate technical concepts into business terms
• Strong written documentation skills (SOPs, requirements, vendor guidelines)
• Effective in leading meetings, driving alignment, and resolving conflicts
• Extensive experience in one or more of the following: Equipment/fleet management, Telematics or IoT deployment, OEM/vendor technical coordination, Field service or product support in heavy equipment / industrial environment, Demonstrated experience working with external vendors or manufacturers, Experience in cross-functional project delivery (technology + operations), Background in heavy equipment, construction, rental, or industrial machinery sectors, Experience with factory-level integration or OEM product support, Familiarity with telematics ecosystems, Experience deploying hardware at scale across multiple sites or partners

Tech Stack

• IoT

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement