About this role

Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
Own day-to-day execution of key prospect moments including:
Lead nurture & prospect engagement sequences
Trial new conversion programs
Abandoned flow re-engagement
Promotional and time-sensitive offer campaigns
Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
Support A/B testing of subject lines, content, offers, timing, and segmentation
Help document and improve prospect lifecycle best practices and templates as the program scales

3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
Comfort working with funnel data to identify gaps and optimize conversion rates
Extremely detail-oriented with strong QA instincts
Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
Ability to manage multiple campaigns simultaneously in a fast-moving environment
A bias toward action: ship, learn, iterate

Lifecycle Marketing Manager – Prospect Marketing

Key skills