You will be our Content Growth Driver
You are responsible for positioning our AI solution in a way that is clear, relevant and persuasive
You develop content that not only generates attention but delivers real business impact — from initial awareness to conversion
You think about content across the entire funnel and understand how messages perform differently depending on the audience, channel and funnel stage
Your focus is on explaining complex AI topics simply while presenting them in a way that builds trust and motivates action
You work closely with Performance Marketing, Sales and Product to create content that performs both organically and in paid channels
You ensure consistent, impactful communication across all touchpoints
Further development of our websites and app store profiles
You continuously optimize content, structures and user flows with the goal of increasing conversion, user experience and visibility
Analyze content performance (e.g., engagement, conversion) and derive concrete optimizations

At least 3–5 years of experience in content marketing, ideally in a SaaS, tech or e‑commerce environment
Experience in conceptualizing and producing content (text, structure, and where applicable visual assets)
You can explain complex topics in a simple, clear and persuasive way
You understand how content works across the funnel — from awareness to conversion
Experience with onsite website management (e.g., CMS, landing pages, conversion optimization); plus: experience with AI-generated websites is a bonus
Ideally, experience with performance-oriented content (ads, landing pages, CRO)
Strong sense for target audiences, messaging and storytelling
Creative while maintaining a clear focus on business impact
You work in a data-driven way and use insights for continuous optimization
Enthusiasm for AI is an absolute must — you actively use AI tools in your daily work
You work in a structured, independent manner and have a strong drive to execute
You are a team player and collaborate closely with other departments

Remote or hybrid: Work flexibly from anywhere or from our co‑working spaces in Hamburg or Cologne
Startup spirit: Fast decision-making, flat hierarchies, agile ways of working and plenty of room to shape things
Learning culture: Intensive onboarding, an open feedback culture with personal mentoring and real on-the-job learning
Teamwork first: We combine a strong performance orientation with a high team spirit. Collegial and personal atmosphere, regular team events and knowledge‑sharing sessions
Solution-oriented culture: We encourage creativity, ownership and the drive to move things forward
AI boost: You’ll use a cutting‑edge AI stack — e.g., Claude as a base — and are always open to the latest tools and developments
Keep going smarter: Budget for training, conferences and e‑learning to stay up to date with AI developments
We support you with a monthly allowance for mobility, fitness (EGYM Wellpass), groceries or other expenses

Marketing Manager, Content & Websites

Key skills