Manager, Investment Content

RBC is a leading global asset management company that is seeking a Manager of Investment Content to join their Global Content Marketing Team. In this role, you will be responsible for creating, optimizing, and measuring investment marketing content, collaborating with various internal teams, and leveraging AI tools to enhance content effectiveness.

Responsibilities:

• Partner with Investment, Distribution, and Marketing teams to generate high impact thought leadership across media channels (print, digital, video), ensuring alignment with commercial goals and client needs, with a particular focus on intermediary audiences
• Leverage and adapt content from other offices
• Refresh and update existing evergreen materials, such as webpages and whitepapers
• Support and where appropriate take accountability for editorial calendars, timely delivery, impact measurement and stakeholder engagement
• Relay key messaging from Investment and Distribution stakeholders to articulate client needs, key messages and client call to action ahead of content production, ensuring these messages are clearly reflected in content output
• With a particular focus on using AI tools, leverage insights across different media types, geographies and distribution opportunities, working closely with global content teams to ensure swift leverage of content across regions
• Partner with Digital and Marketing teams to analyze content performance, share insights, and identify opportunities for improvement, such as campaign success or A/B testing results
• Using AI, pilot new content formats, technologies, and distribution tactics to stay ahead of industry trends