Digital Marketing Manager, Bilingual in English/Spanish

Role Overview

• Own and evolve SkyShowtime’s performance marketing acquisition strategy for Iberia, with a primary focus on affiliate partners, driving scalable growth while optimising towards CPA.
• Effectively scale SkyShowtime’s Amazon Prime Video Channel via Amazon Ads campaigns, continuously improving CPA/CPS and overall efficiency through testing, audience strategy, and performance analysis.
• Strategic measurement, reporting and optimisation: translate data from multiple sources in to clear actionable data-driven insights, working closely with agencies and partners to ensure accurate tracking, attribution, and a clear optimisation loop focused on lowering CPA.
• Collaborative Influence: work in partnership marketing, ecommerce and agency teams to align channel strategy, creative output and optimisation priorities.
• Execute a structured end-to-end test-and-learn programme (targeting, placements, creative and offers), scaling winners while staying focused on core KPIs (CPA/CPS).
• Plan, execute and optimise affiliate marketing end-to-end: partner selection and enablement, promotional planning, commercial negotiations, tracking set-up, and ongoing optimisation to deliver against CPA. Build quarterly calendars aligned with content releases and key acquisition moments, shared with key affiliates and internal stakeholders (including the Amazon Ads team).
• Partner with campaign captains and creative operations to ensure affiliate network and Amazon Ads creative is fit-for-channel, consistent with the wider marketing strategy, and optimised to improve conversion and CPA.
• Own budget tracking and pacing, clearly communicating the impact of investment through CPA/CPS and other efficiency metrics.

Requirements

• You’re fluent in Spanish (native level) and English, and bring solid experience across the Iberian affiliate landscape, including knowledge of key publisher networks.
• Experience executing paid media campaigns across multiple markets and cultures.
• Performance Pedigree: Proven track record in hands-on campaign execution with a primary focus on Affiliate Marketing and Amazon Ads.
• Performance marketing campaign execution experience (full channel mix, with core focus on affiliate marketing and experience in Amazon Ads).
• Data Fluency: Proven experience in consistently tracking, optimising and reporting the results of campaigns to improve CPA, ROAS, and other KPIs.
• Advanced experience with analytical suites (e.g. Adobe Analytics) and a commitment to data-driven decision-making.
• Digital marketing obsessed: Passionate searcher of industry insights, always informed on latest developments in digital paid marketing.
• Drive, pragmatism and the ability to make things happen in an environment of ambiguity, complexity and multiple stakeholders.
• Able to influence others even in the absence of direct authority.
• Expertise working with global teams, senior executives and media agencies.

Benefits

• To maximise the benefits of team collaboration we operate a hybrid working model, with the team office based 2-3 days per week. We ask team members to be in the office but offering flexibility is a core value of our team and business.
• Your primary base will be in Osterley, on the Sky campus, a 10-minute walk from Syon Lane train station. Free shuttle buses are available, running to and from Osterley, Chiswick Park, Gunnersbury, Acton Town and Ealing Broadway tube stations. On-site parking, bike shelters and showers/changing facilities are also available.
• You can benefit from all the on-site facilities at the Sky campus including: subsidised restaurants, Waitrose, gym, cinema, car wash, hair & beauty salon.