Social media management across Instagram and Facebook, plus building out YouTube presence
Website updates and content management on the Shopify platform, ensuring product pages, blogs, landing pages, and site content remain accurate, current, and optimized
Content creation: graphic design, short-form video, product imagery direction
Email and EDM campaigns via Klaviyo, including list management and automation
Website updates and content management (keeping product pages, blogs, and landing pages current)
Blog writing and SEO-friendly content to support organic traffic
Trade show and event communications, including pre
and post-event campaigns
Coordination with existing paid ads agency to provide creative assets and strategic direction
Product marketing support including working with factory renders for new product launches
Monthly reporting on key marketing metrics

3-5+ years in a digital marketing role, ideally in a B2B or product-led business
Strong graphic design skills (Canva, Adobe Creative Suite, or similar)
Solid Klaviyo experience for email marketing and automation
Proficiency with AI tools (Claude, Chat GPT etc.)
Comfortable managing and growing social media accounts with a results-focused mindset
Website web experience (Shopify); basic HTML a bonus
Excellent written English for content creation and client-facing communications
Self-starter who can manage multiple workstreams without heavy direction
Experience in sports, fitness, or commercial/industrial products is a plus

Digital Marketing Manager

Key skills