The Digital Marketing Automation Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications.
They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences.
This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives, with third-party distribution as a primary focus.
Makes recommendations from informed business and marketing channel perspective, with strong inter-personal skills to effectively partner and influence decisions.
Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, SF CRM and various development teams to activate, maintain, and innovate campaign activations and technical processes.
Develops marketing campaigns with an audience-first mindset and in accordance with email best practices and CRM team SOPs to ensure alignment with business objectives.

3+ years of experience with marketing automation, CRM and data platforms, such as Salesforce CRM, Service Cloud, Financial Services Cloud, Data Cloud, Marketing Cloud, Marketo or Eloqua
2+ years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests
1+ years of experience writing queries and extracting data in SQL
1+ years of experience applying AI-powered tools to optimize marketing personalization, content generation, or campaign performance — including familiarity with one or more enterprise AI platforms (e.g., Salesforce Agentforce, Microsoft Copilot, or equivalent).

Clear areas of ownership and accountability, with work that connects directly to company and customer outcomes
A collaborative environment where perspectives are welcomed
Access to learning, development, and internal networks that support continuous growth and skill-building over time
Employee-led communities and forums that foster connection, learning, and inclusion across the organization
A culture grounded in integrity, responsibility, and stewardship

Digital Marketing Automation Consultant, CRM

Key skills