VP, Direct to Consumer – Lending Analytics

Role Overview

• Collaborate with cross-functional leadership team to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience, grow receivables, and increase profitability
• Conduct analyses of product and channel performance to derive insights that influence critical decision-making and drive profitable outcomes
• Partner with GM, Marketing, Credit, and Finance to develop integrated solutions leveraging personalization, segmentation, and targeting
• Provide strategic thought leadership and influence SYF business leaders by identifying actionable profit-based opportunities through customer analysis and data driven insights
• Own full cycle of analyses including ideation, data mining, identification of insights, and development and delivery of business recommendations to stakeholders
• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights
• Establish a test and learn culture, providing guidance and leadership for the design, analysis, and measurement of initiatives, projects, and campaigns
• Implement and automate data visualization tools to measure and diagnose portfolio performance, allowing stakeholders to interact with KPIs to enable better forecasting and management of the portfolio
• Develop business case presentations and action plans including targeting recommendations, test design, channel optimization, product and cross-sell opportunities and cost/benefit analysis
• Lead and prioritize workload of team of on
• and offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth
• Measure in wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement
• Own the analytics agenda and provide Innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities
• Ongoing assessment and measurement of product, channel and targeting strategies
• Perform other duties and/or special projects as assigned

Requirements

• Bachelor’s degree or, in lieu of a degree, GED/high school diploma and 11+ years of work experience in financial services, credit card and/or payments industry analytics
• 7+ years of progressive work experience to include: 4+ years of experience within financial services, credit card payments, digital, retail or consulting analytics
• 3+ years using statistical analysis tools
• 2+ years leading large-scale analytics projects
• 2+ years of working with internal client stakeholders

Benefits

• Flexible work arrangements
• Professional development