Define and lead the global SMB growth strategy across Salesforce’s product portfolio
Own the business outcomes for SMB acquisition, pipeline generation, conversion efficiency, retention, and expansion
Build and operate a modern global SMB growth engine spanning paid, owned, lifecycle, web, SEO, social, content, partner, and event channels
Drive full-funnel performance with rigorous accountability around CAC, LTV, pipeline efficiency, conversion, and ROI
Partner deeply with Product & Engineering to shape customer journeys, onboarding experiences, activation models, and product-led growth motions
Build strong operational trust and alignment with Sales leadership around pipeline quality, velocity, and revenue performance
Lead integrated global campaigns and growth programs designed to scale customer demand and brand relevance in the SMB segment
Create a high-velocity experimentation culture using AI and agents, automation, data science, and agentic systems to continuously optimize growth
Build a world-class operating cadence grounded in data, accountability, execution excellence, and speed
Lead and scale a high-performing global team across multiple functions and geographies
Help define the future of AI-powered SMB growth at Salesforce

Proven business leader with deep ownership mentality and accountability for measurable growth outcomes
Experience leading large-scale SMB, growth, PLG, or high-volume digital businesses in global B2B environments
Strong operator with exceptional judgment, prioritization, and execution rigor
Ability to build credibility and trusted partnerships with Product & Engineering and Sales organizations
Deep expertise across modern growth disciplines including demand generation, performance marketing, lifecycle, web, SEO/SEM, experimentation, and integrated campaigns
Strong understanding of customer acquisition economics, funnel optimization, and scalable growth systems
Experience building data-driven operating models with strong KPI management and ROI accountability
Track record of building and scaling high-performing organizations through periods of transformation and growth
Strong point of view on how AI and agentic technologies will reshape marketing, customer journeys, and go-to-market models
Comfortable operating in fast-moving, highly cross-functional environments with significant complexity and ambiguity
Executive presence with the ability to influence across functions and levels

SVP, Global SMB Marketing

Key skills