Own the Narrative – Be the custodian of the KEENFOLKS X_ brand story — Integrative AI®, K_OS, AI-native global agency network — and ensure it lands consistently across all channels and touchpoints.
Lead Marketing Performance – Own the global marketing KPI framework and deliver board-level performance reporting monthly.
Drive PR & Earned Media – Lead the relationship with the PR agency: brief, prioritise, and maintain quality control.
Represent the Brand at Senior Level – Attend CMO dinners, partner conversations, investor touchpoints, and key global events as the senior marketing voice of KEENFOLKS X_.

10+ years in senior B2B marketing roles, with at least 3 years at CMO, VP Marketing, or equivalent level.
Proven track record building and protecting brand narratives for high-growth or complex B2B tech companies.
Experience leading PR agency relationships and driving earned media outcomes in competitive, noisy categories.
Comfortable operating as a board-level marketing voice — presenting performance, influencing strategy, and owning KPIs.
Previous fractional, advisory, or portfolio experience is a strong advantage — you understand how to deliver impact without full-time bandwidth.

Fractional CMO

Key skills