Building a pipeline through high-touch, in-person experiences.
Running founder-led dinners, thought leadership roundtables, conference presence at major industry events.
Creative growth hacking around events.
Prove the motion and the math through 6–10 small, high-signal events.
Move into managing and scaling as results become clear.
Requirements
5+ years in field marketing, events, or in-person enterprise sales bonus for B2B SaaS or AI
A track record of sourcing real pipeline and revenue from events, not just attendance numbers
Creative event instincts
Strong relationships with venues, vendors, restaurants, and conference organizers in major tech hubs (SF, NYC, Vegas, Austin, Florida)
Comfort working directly with founders and execs
Operator mindset
Willingness to travel 30–50% and work nights when events demand it
Player-coach mindset
Experience marketing to both technical and non-technical buyers (CTOs, heads of AI/data, engineering leaders, as well as business and operations leaders)
Existing network in the AI or enterprise SaaS ecosystem
Background launching a field motion from zero at an earlier-stage company
Hospitality, concierge, or high-end events background