Director, Marketing – Launch Lead

Role Overview

• Partner with the US Innovative Medicines (IM) Leadership Team and CNS Portfolio Leader to drive overall brand performance and P&L, including working closely with Marketing, Sales, Market Access, Patient Services, and Operations & Analytics teams to develop key programs and initiatives.
• Develop and implement roadmap to commercialization for launch.
• Manage the launch team focused on commercial strategy and launch execution
• Identify critical success factors for launch and develop relevant plans to drive implementation.
• Build pre-launch and launch strategies for HCP personal and non-personal promotion, Consumer experience promotion, and Medical Education plan for the brand.
• Craft a compelling vision for the brand based on a deep understanding of patient, provider, and caregiver journeys.
• Develop comprehensive pre-launch and launch plans designed to ensure flawless execution
• Lead and develop a team of HCP, Consumer, and Medical Education marketers.
• Own financial management for the brand pre
• and post-launch, including forecasting, budget management, stewardship of agency spend, and setting up measurement of results.
• Ensure compliance with all applicable regulations and instill an ethos of doing things the right way throughout the organization.
• Partner with the Market Access team to evaluate market trends and optimize product access, pricing strategies and create payer marketing materials.
• Develop and implement public relations (PR) strategy for the brand in conjunction with agencies.
• Create core HCP and Consumer launch messaging (unbranded and branded) and creative in partnership with agency of record, Global Marketing, and media agencies while ensuring alignment with brand strategy.
• Lead HCP and Consumer promotion, market research, messaging, and targeting strategy to develop effective go-to-market strategies.
• Work closely with Thought Leader Liaison team on market shaping and customer insights to inform the go-to-market launch strategy and execution.
• Collaborate with cross-functional teams in HCP & customer experience, marketing, Sales, Sales Ops, Training, Medical, and Market Access to ensure strategic alignment and solid direction.
• Lead and participate in sales and marketing planning meetings.
• Work collaboratively with other members of the Movement Disorder Portfolio team and the broader Innovative Medicines (IM) Marketing organization, including thought leader liaisons.

Requirements

• Bachelor’s degree required; master’s degree preferred
• A minimum of 10 Years of pharmaceutical experience or relevant brand management experience
• A minimum of 5 Years of marketing experience or equivalent, including leading marketing efforts for new product launches required
• Strong experience in psychiatry and mental health disorders (preferably movement disorders, Tourette syndrome, bipolar, schizophrenia, neurology, neuro / psych pediatrics), prior experience with people management in marketing and with HCP marketing budgets, and experience in translating customer insights into impactful business strategies and plans preferred
• Proven ability to motivate and collaborate with internal and external teams
• Analytical and project management skills, including the ability to prioritize and be agile in a dynamic environment
• Team leadership and people management skills; ability to identify the right mix and talent from both internal and external resources and build strong and effective partnerships.
• Strong communication and presentation skills (digital and in-person)
• Able to clearly and succinctly communicate brand vision and strategy to each stakeholder group.
• Able to lead others outside span of control to achieve strategic and financial plan objectives.

Benefits

• Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
• Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
• Time Off: Paid Time Off including vacation, sick/safe time, caretaker time, and holiday.
• Life and Disability Protection: Company paid Life and Disability insurance.
• Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible , Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.