Product Marketing Manager

Role Overview

• Drive market and competitive intelligence, synthesizing customer insights, buyer behavior, competitive moves, and industry trends to inform product strategy, pricing/packaging, and GTM priorities
• Work closely with Product and Sales teams to help drive our go-to-market strategy, positioning, and sales enablement; produce enablement collateral including fact sheets, sales slides, videos, discovery questions, talking points and emails
• Own product launches end-to-end: positioning, messaging, GTM strategy, and enablement
• Create high-quality product marketing assets, including messaging frameworks, solution briefs, sales decks, website copy, blog posts, case studies, webinars, launch materials, FAQs, competitive positioning, customer proof points, and customer success stories
• Ensure we’re resonating in market; evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP
• Iterate on positioning across new markets and segments: US, global, ecommerce, software, venture-backed SaaS, wholesale, CPG, manufacturing, and marketplaces.
• Define and refine Numeral’s segmentation, and core positioning across products (eg filings, tax engine, ECM) and personas (eg founders, finance and tax teams, partners)
• Lead market intelligence efforts including customer research, competitive analysis, segmentation, and trend monitoring to inform product positioning, roadmap influence, and GTM strategy
• Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary
• Develop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, and email sequences for each stage of the funnel
• Work with Go-To-Market teams to develop and implement programs that support lead generation, customer conversations, engagement, retention, and partner recruitment
• Develop a strong win/loss feedback loop: and translate insights into GTM and product decisions

Requirements

• 6+ years of B2B SaaS marketing experience, with strong content strategy and execution capabilities
• 2+ years of experience in fintech, financial services, tax technology, accounting software, compliance technology, or developer tools — you are familiar with the sales cycle, buyer personas, and effective content strategies
• Data
• and insights-driven mindset with experience in user analytics, segmentation, and campaign performance measurement
• Genuine enthusiasm for turning analytical insights and creative ideas into successful real-world products — with a strong sense of ownership, initiative, and pride in the results
• Natural collaborator across functions; you build strong working relationships with sales, product, corporate marketing, and operations and understand what each team needs and you make it easy for them to succeed
• Pragmatic and outcome-focused; you create just enough structure to move fast, and you'd rather ship than excessively document
• Strong portfolio of product marketing deliverables — positioning docs, solution briefs, white papers, thought leadership, executive content — for IT or enterprise audiences
• Your superpower is making highly technical subject matter legible and persuasive to IT leaders and executives making real purchasing decisions.

Tech Stack

• Go

Benefits

• Competitive salary and equity
• you'll share directly in the company's success
• Full medical, dental, and vision coverage
• Wellness perks like Headspace and the Peloton One App
• 401(k) to help you build long-term financial security
• Lunch and snacks when you're in the office
• Regular team offsites and company events as we grow
• A culture built on ownership
• your work matters and people will see it!