Execute the social media program aligned to brand and marketing priorities
Own day-to-day management of corporate social channels
Develop social content strategies aligned to events, partnerships, product launches, thought leadership, and key business initiatives
Partner cross-functionally to maintain an integrated social content calendar
Monitor brand mentions, industry conversations, social trends, and audience activity to identify timely content and engagement opportunities
Own social media reporting, including tracking performance, analyzing results, and providing insights to improve content effectiveness and audience engagement
Support executive visibility and employee advocacy initiatives through social content development and coordination
Contribute to broader brand, PR, and internal communications efforts as needed

2–5 years of experience in social media, communications, or digital marketing, preferably in a B2B environment
Strong writing, editing, and storytelling skills, with the ability to translate complex or technical topics into clear, engaging content
Experience managing LinkedIn and other corporate social platforms
A proactive mindset and strong attention to detail
Familiarity with social media management and analytics tools
Experience with content creation tools such as Canva, Adobe Creative Suite, or Figma
Strong organizational skills with the ability to manage multiple priorities and collaborate across teams
Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred
Experience in cybersecurity, enterprise technology, or a related industry is a plus

Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
12 corporate holidays and a Flexible Time Off (FTO) program
Healthy mobile phone and home internet allowance
Eligibility for retirement plan after 2 months at open enrollment
Pet Benefit Option

Social Media, Communications Specialist

Key skills