Director of Marketing

Role Overview

• Own and build Ceresti's marketing function as we move into our next phase of hypergrowth.
• Champion Ceresti's brand voice, visual identity, and category-defining position as the evidence-based operating partner in dementia management.
• Build and run the B2B demand engine targeting MA plans, ACOs, and Med Supp carriers.
• Augment the digital footprint, marketing automation, attribution, and analytics stack.
• Drive the editorial calendar across LinkedIn and executive thought leadership.
• Evolve the collateral, talk tracks, case studies, and competitive intelligence for sales teams.
• Support the marketing strategy for our DTC digital marketing needs — caregiver acquisition and family-facing brand.
• Own our presence at important conferences and lead co-marketing motions with strategic partners.
• Hire, develop, and lead the marketing team as we scale.

Requirements

• 8+ years of marketing experience, with at least 3 years in a senior leadership or director-level role
• Healthcare experience is required — ideally in Medicare, value-based care, payer-facing B2B, or digital health.
• Demonstrated digital marketing fluency — marketing automation (HubSpot expertise non-negotiable), SEO/AEO, paid media, attribution, lifecycle marketing, web analytics.
• A proven track record of generating measurable pipeline and revenue impact in a B2B environment, with bonus credit for B2B2C experience.
• Startup operating instincts — you've worked in environments where the playbook was being written in real time.
• Genuine creative range — you can write the headline, sketch the campaign concept, and direct a designer.
• Strategic depth and tactical rigor — you can build the annual marketing plan and ship a webinar landing page in the same week.
• Executive presence and clear, persuasive writing — you'll be in front of our board, our customers, and our partners.

Benefits

• Competitive base salary and meaningful equity
• Comprehensive health, dental, and vision benefits
• PTO and a culture that respects it
• The chance to build a category-defining marketing function for a mission that matters