Plan, deliver and optimise digital marketing campaigns across social, email, web, and e-commerce platforms
Support and execute annual and rolling digital marketing plans
Manage and activate paid and organic campaigns including social, influencer, and online selling platforms
Collaborate with internal teams and agency partners to create and deliver compelling digital content
Monitor campaign performance, budgets and ROI, using insights to continuously improve activity
Support product launches with digital activation plans and post-launch analysis
Develop creative briefs and oversee delivery from agency partners
Partner with European and global teams to share insights and best practice and strengthen digital capability
Contribute to monthly business reviews and reporting

Previous experience delivering digital marketing campaigns across multiple channels, with an understanding of performance and optimisation
Knowledge of customer journeys, buyer behaviour and conversion funnels
Broad digital understanding including social, influencer, web/SEO, paid media and email marketing
A proactive, self-starting approach with the confidence to take ownership and manage multiple priorities
Strong collaboration skills
comfortable working cross-functionally and with agency partners
Ability to analyse data and turn insights into meaningful actions and recommendations
Curiosity to explore new tools, platforms and ways of working (including evolving digital trends and AI)

Assistant Marketing Manager – Digital

Key skills